Giving Should be Good for Business
Examine the brand strategies of the world’s leading companies and it becomes clear that a fundamental shift has taken place over the past three decades. Unlike decades past when concern for causes was regarded merely as good citizenship, meaningful cause associations are now regarded as an integral part of creating long-term brand equity. And consumers have come to expect and demand it.
The evolution in cause marketing and branding is for the first time extending itself into the realm of professional and financial services. According to the 2010 Cone Cause Evolution Study, 76% of consumers believe it’s important for professional services firms to support social or environmental causes. The expectation is even higher for financial services firms like insurance and banking institutions – at 79%.
CauseWay is a management consultancy devoted to helping law firms, accounting firms, banks, investment firms, architecture firms, real estate and insurance brokerages and other service organizations meet the expectations of today’s marketplace by developing philanthropy and cause programs that provide significant business value.
Our clients realize measurable results in what we call the four Rs: community responsibility and impact; improved employee retention and satisfaction; enhanced reputation, visibility and brand; and increased revenue. The four Rs are the cornerstones of any successful cause branding program.
Read on to learn how we can help your firm realize the potential of cause branding.
